In 2020, due to the COVID-19 pandemic and the social justice movements, people analytics had an unexpected opportunity to shine. Technology played a more important role than before as people analytics team looked for ways to scale and provide deeper insights to leaders on their workforce, the majority of whom were working remotely. Our goal is to help people analytics leaders succeed in that endeavor and prepare for 2021.
Through this research, we wanted to understand:
- How did the people analytics tech vendor market change in 2020?
- What are the newest capabilities leaders need to know about?
- What should leaders be thinking about when making (or expanding) a people analytics tech investment?
This study is a culmination of nearly a year of qualitative and quantitative research, that included an online poll, a vendor survey, a customer poll, and over 40 vendor briefings and demos. This flipbook highlights the changes and trends from this year, the different capabilities offered by the vendors, and the questions potential technology buyers should consider before making or expanding their tech investments. We also suggest readers check our interactive, evergreen people analytics tech tool, for current vendor information.
Stacia is a Co-founder and Principal Analyst for RedThread Research and focuses on employee engagement/experience, leadership, DE&I, people analytics, and HR technology. A frequent speaker and writer, her work has been featured in Fortune, Forbes, The New York Times, and The Wall Street Journal as well as in numerous HR trade publications. She has been listed as a Top 100 influencer in HR Technology and in D&I. Stacia has an MBA from the University of California, Berkeley, and a master’s degree from the London School of Economics.
Priyanka Mehrotra is a Research Lead at RedThread Research. Before joining the company in 2018, she was part of the research team at Bersin by Deloitte where she worked on talent management, D&I, and people analytics as well as conducted research and contributed content for Bersin’s Mid-market study. Prior to Bersin by Deloitte, Priyanka worked at several non-profits, think-tanks, and international organizations where she published and co-authored several articles.