About RedThread

Building a community of insight and inspiration.

Who is RedThread?

We're connectors

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We connect people, ideas, data, and stories to provide leaders with an accessible, affordable community that empowers organizations to make better decisions faster.

Our first five years have been quite a journey! With massive workplace and technology shifts, social unrest, and talent scarcity, the need for quality, unbiased data is even more critical for high-performing organizations. We’ve grown and matured as a team, company, and, most importantly, as a community!

Our Core Values

What we stand for

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Happy Team Single Line

Connection

We look for connections between people, ideas, data, and insights, in that order, wherever they come from.

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Insightfulness

We aim to change conversations to better, more useful ones. We strive to make our work novel, clear, and actionable, whether in our research or our conversations with you.

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Experimentation

We try new things, embrace failure, and incorporate ideas from everywhere.

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No bullsh*t

We tell it like it is, acknowledge our biases, and have tough conversations kindly. Just ask the vendors that brief with us.

Our Founders

Meet RedThread's creators

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Stacia Garr
CofoundeR, Principal Analyst

Stacia co-founded RedThread Research in 2018 after leading talent research for 8 years at Bersin by Deloitte and conducting research at CEB / Gartner. Stacia has an MBA from UC Berkeley and a MS degree from the London School of Economics. She grew up riding horses in the Sonoran Desert around Tucson and can’t stand scooping ice cream.

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Dani Johnson
Cofounder, Principal Analyst

Dani co-founded RedThread in 2018 with Stacia. Before that, Dani led the Learning and Career research practice at Bersin, Deloitte, and previously led research at the Ross School, University of Michigan. Dani holds an MBA and a MS and BS degrees in Mechanical Engineering from BYU. Before Kid, her favorite vacations involved a backpack, a map, and Google Translate.

RedThread's Story

A short history 

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2024

2024 Research

Studies Completed:

Skills Technology 2024

Skills Verification

AI and HR Summary

Manager Effectiveness

Managers in 2024

Performance Management Trends

 

5th New Website

We have continued to get better at the marketing and branding thing, renewing our website often along the way.

5th New Website

Huddles & Greenrooms

After listening to members, we've introduced more opportunities for interaction and network-building with our Huddles and Greenroom events.

2023

2023 Research

Completed Studies: 

Managing Better 2023

Performance Management Trends

People Analytics Tech

Enabling the Frontline

Data Ethics in People Analytics

Learning Analytics

Learning Tech Ecosystem

Learning Tech Market Study

Worker Experience

Tech Consortium Kick Off

In an effort to both stay agnostic and leverage the knowledge and insights of our provider friends, we formed the Tech Consortium.

Tech Consortium Kick Off

2022

2022 Research

Completed Studies

Connection Study

Learning Equity

L&D Skills

Learning Methods

Managing Better in Hybrid

People Analytics Technology

Skills Tech

PM in a Hybrid World

Skills Strategy

First Published in HBR and MIT Sloan

As RedThread has gotten better known, we have had increasing opportunities to speak and write in publications, HBR and MIT Sloan Review being a couple of them.

First Published in HBR and MIT Sloan

New Membership Platform

After trying to build our own membership platform, we followed the advice we give organizations and partnered with a provider to get it done right.

2021

2021 Research

Completed Studies

Career Mobility

DEIB & Analytics

DEIB Skills

DEIB Strategy

Coaching

Coaching Tech

Learning Content

C-Suite and People Analytics

People Analytics Technology

Skills Vs. Competencies

Pandemic Survival

We made it! All small businesses should celebrate this :)

Pandemic Survival

2020

2020 Research

Completed Studies

People Analytics Technology

Learning Tech Landscape

D&I Tech Market Update

Purpose Driven Organization

Responsive Organizations

Managing Better

The Double-Double Shift

Responsive Managers

RedThread Membership Launched

Due to demand, RedThread established a membership in late 2020, allowing organizations more access to research and opportunities to engage with each other.

RedThread Membership Launched

Roundtables are born

After the COVID pandemic put an end to in-person events, RedThread worked with a sponsoring provider to create Roundtables, which continue to be refined over the years.

Workplace Stories Podcast Debut

We debuted WorkPlace Stories, originally with Chris Pirie, to tell the stories of smart leader practitioners.

Workplace Stories Podcast Debut

2019

2019 Research

Completed Studies

The Makings of Modern Performance Mgt

Employee Experience

People Analytics Technology

Learning Tech Ecosystems

Performance Mgt for Frontline

How Women Rise

Learning Tech Ecosystems

Current Research Process Developed

Developed a research process that would allow us to 'do research out loud', involving members and other thinkers in producing the research.

Current Research Process Developed

Brand professionalized

In early 2019, we were sure RedThread was going to work, and worked with Starr Conspiracy to establish a strong brand.

First Employee Hired

By September, we were surprised to find that we could afford an employee. Emily Sanders would become the first of many excellent researchers who have worked with RedThread.

First Employee Hired

2018

2018 Research

Completed Studies

Learning Tech Landscape

Humanizing Learning

D&I Tech - The Rise of a Transformative Market

First Speaking Gig

Very early, some folks who knew us in the industry supported us, offering us opportunities to speak and get the word out.

First Speaking Gig

Very First (really ugly) Website

We learned early that starting a firm is not for the weak. We took on responsibilities we'd never tried before - marketing and web design for example. 

First Research Project

Our first research was Humanizing Learning, which was used by Udemy in their yearly conference.

First Research Project

RedThread Launched!

RedThread was launched on March 6, 2018 by Dani Johnson and Stacia Garr, who both left Bersin by Deloitte to form a new type of research and advisory company - one that could truly tell it like it is.

The Start

It's been a ride :)