The State of People Analytics Technology Market 2023

April 20th, 2023

People analytics has served as a crucial tool for many leaders to navigate the uncertainty of the past few years. Given its essential role, it is not surprising that this research, our fourth annual study on the people analytics technology market, finds that vendors in this space are thriving.

Yet, the market has changed and matured over the last few years.

Our study into the people analytics technology (PAT) market, based on survey data and vendor briefings and demos conducted in early 2023, resulted in 6 key findings that can help the buyers and makers of the technology understand the market better. We found that:

  • The PAT market has continued to grow. The overall PAT market grew to an estimated $5.6 billion in 2022 from $3.1 billion in 2021. It experienced a growth rate of 41% for 2021-22 and a 50% CAGR (compound annual growth rate) for the last 3 years.
  • Acquisitions and investments are slowing down. About half of the vendors that said they received funding in 2021 said the same in 2022. In addition, there was almost a 10% decline in those that reported undergoing a merger, acquisition, or some ownership change in 2022, compared to 2021.
  • Growth expectations for 2023 are lower than for 2022. Fewer vendors expect over 31% growth for 2023 compared to those that said the same for 2022.
  • Vendors are shifting their target customer segments. More vendors served small companies (under 1,000 employees) and mid-sized (1,000 – 10,00 employees) in 2022 compared to 2021.
  • Vendors are helping customers address urgent needs. Retention and efficiency were the top 2 outcomes vendors' solutions focused on in 2022.
  • Customers are receiving more support, but services cost more. Vendors checked in with their customers more frequently, but they also increasingly charged them for consulting services.

Overall, 2022 was a good year for PAT vendors. We were excited to see the market grow and the vendors become clearer on their value propositions, marketing, and go-to-market approach. Vendors are also optimistic about their ability to deliver on customer needs while being realistic about the future and how the changing economic environment might impact their growth.

Our member-only report dives into each of these findings and provides insights on what they mean for people analytics practitioners and the PAT market. RedThread members also have exclusive access to RedThread’s 2023 People Analytics Technology tool, which will be updated in May, which helps members quickly search and compare information on specific vendors. If you would like to learn more about our membership, please click here.

In addition to the member-only full report, there is also a link to a free executive summary available on our external website, which provides an overview of our findings from the report.

The publication of this report will be followed on May 30, with the release of the second part of the study — the People Analytics Technology Vendor Report. That report will contain a more in-depth look at individual vendors and where they fit in the marketplace.

We will also share our findings at an upcoming webinar on June 29.

This report is made possible by the support of our RedThread Tech Consortium members. We would like to thank our Tech Consortium members for pledging to support high-quality, unbiased HR technology research. If you would like to learn more about our Tech Consortium, please click here.

Stacia Garr Redthread Research
Stacia Garr
Co-Founder & Principal Analyst