We recently kicked off our People Analytics Technology (PAT) study. For those unfamiliar with it, this is an annual study that we conduct to provide our readers with a comprehensive and in-depth understanding of the people analytics technology market and vendor landscape. It is one of the biggest studies that we undertake, mainly because we conduct over 45 vendor briefings, each 60-75 minutes long, within a span of 1 month (yes, you read that right), in addition to collecting data from 3 different surveys.

There are a few reasons why we're particularly excited about this study this year.

• If our previous reports are any indicator (you can check them out hereand here), we expect the market to have grown significantly. Our vendor outreach list is already longer than it was last year (from 45 to 65 vendors), and we know that investments in work tech grew significantly in 2021.
• With the pandemic continuing to impact work in new and different ways, we expect to see people analytics solutions applied to new use cases and vendors be more thoughtful about how the technology can be best applied to solve for current and new challenges.
• Finally, we are revamping our PAT Tool to make it more robust. Not only will it have a new look and feel, but we will also update it on a more regular basis throughout the year so that our members will always have access to the most up-to-date information on different vendors. This includes:
  –  Solution capabilities
  –  Solution strengths and challenges solved
  –  Talent areas of focus
  –  Industries served
  –  Customer size served
  –  Customer feedback
  –  Company information

We are excited to track the new developments in this space and share our findings with you all soon! Watch this space for updates.