10 November 2020

Your North Star: Purpose (and Tech) During Disruption

Stacia Garr


  • 2020 HR Tech conference keynote video recording and slides
  • Reviews why purpose isn’t just a fad, but represents meaningful change to how businesses should operate
  • Details how HR can influence and enable purpose throughout the talent lifecycle
  • Features companies like Johnson & Johnson, Unilever, Medtronic, Lincoln Electric, Getinge Group, USAA, Rackspace, and DTE Energy
  • For more stories, check out our podcast series on this topic

The incredible disruptions of 2020 have revealed a lot about both organizations and their employees. In some instances, organizations have leaned into supporting employees and other key stakeholders, while in others, leaders have clamped down, focusing narrowly on serving shareholders. The difference between the two? Having a clear sense of organizational purpose.

In this talk, Stacia Garr shares why it is so critical for organizations and employees today to have a clear sense of purpose (and no, it’s not just because it feels good) and how leaders can use purpose to navigate successfully through the current disruptions. She also explains the role of HR – and HR technology – in helping bring purpose to life, providing suggestions on how leaders can navigate their organizations with purpose today.




Written by

Stacia Garr
Co-Founder & Principal Analyst

Stacia is a Co-founder and Principal Analyst for RedThread Research and focuses on employee engagement/experience, leadership, DE&I, people analytics, and HR technology. A frequent speaker and writer, her work has been featured in Fortune, Forbes, The New York Times, and The Wall Street Journal as well as in numerous HR trade publications. She has been listed as a Top 100 influencer in HR Technology and in D&I. Stacia has an MBA from the University of California, Berkeley, and a master’s degree from the London School of Economics.

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