02 October 2019

The Teenager of HR Tech: People Analytics Technology Market Overview

Stacia Garr
Co-Founder & Principal Analyst


  • View the latest infographic on people analytics technology
  • Review trends in the people analytics technology space
  • Understand what are – and what are not – differentiators


In early 2019, we decided to dive into the world of people analytics technology with the goal of developing a framework that would help practitioners and vendors better understand the market. This people analytics technology study has looked at what challenges the vendors are looking to solve, their growth, and how organizations are using them.

We found that the people analytics technology market is kind of like a teenager. It’s growing up fast and integrating itself across several HR functions, but at the same time, it is unsure of what it wants to be when it grows up or who to serve primarily.

Over the course of past few months, we ran a vendor survey and spoke with over 30 solution providers and their customers to find out about their primary users, what sets them apart and the type of data they use. We have highlighted a few of our crucial findings from our research in this infographic. We would like to thank PAFOW and Insight222 for sponsoring our research.

As always, we would love your feedback. If you have thoughts, please share in the comments section below!

PAT Infographic

About the author

Stacia Garr Redthread Research
Stacia Garr
Co-Founder & Principal Analyst

Stacia is a Co-founder and Principal Analyst for RedThread Research and focuses on employee engagement/experience, leadership, DE&I, people analytics, and HR technology. A frequent speaker and writer, her work has been featured in Fortune, Forbes, The New York Times, and The Wall Street Journal as well as in numerous HR trade publications. She has been listed as a Top 100 influencer in HR Technology and in D&I. Stacia has an MBA from the University of California, Berkeley, and a master’s degree from the London School of Economics.

1 Comment

  1. Geraldine Gordon

    Do you have any insights into how the changes in GDPR is impacting the use people data analytics?


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