18 December 2019

People Analytics Tech: The Market

Stacia Garr
Co-Founder & Principal Analyst
Priyanka Mehrotra
Research Lead


  • The current state of the people analytics (PA) technology market
  • Key findings from our research
  • RedThread Research’s 2×2 PA technology market framework
  • Outcomes of PA technology’s impact on people data
  • A special thanks to both PAFOW and Insight222 for sponsoring this research!

This is the first part of RedThread Research’s latest study on the state of the people analytics technology landscape and will help readers to achieve a better understanding of the market overall.

Clearing out the confusion

People analytics (PA) is fast becoming a critical component of any HR / people tech ecosystem. This rapid growth has created confusion about vendors, what capabilities do end-users really need, and what capabilities do vendors offer.

After a year’s in-depth research on this topic, we concluded that the current PA tech market is somewhat like a teenager – growing and changing fast, unsure of what it wants to be when it grows up, and needing to think beyond the conventional.

The insights from this report will help not just vendors and practitioners by providing clarity about the landscape, but also guide the market to grow up into a capable, responsible adult. The end result of our research is more than 100 pages of insights and images, which we decided to publish in 2 parts.

In this 1st report, we share with you our framework of the market and crucial findings from our survey results. (Our 2nd report helps buyers navigate the PA vendors – especially in differentiating capabilities, and the various vendor categories, while offering recommendations to both buyers and vendors.)

From this report, you'll gain insights on:

  • A framework to understand the market
  • Challenges in the market
  • Talent management areas of focus
  • Business side of technology vendors

Click on the graphic below to view and download a PDF version.

Written by

Stacia Garr Redthread Research
Stacia Garr
Co-Founder & Principal Analyst

Stacia is a Co-founder and Principal Analyst for RedThread Research and focuses on employee engagement/experience, leadership, DE&I, people analytics, and HR technology. A frequent speaker and writer, her work has been featured in Fortune, Forbes, The New York Times, and The Wall Street Journal as well as in numerous HR trade publications. She has been listed as a Top 100 influencer in HR Technology and in D&I. Stacia has an MBA from the University of California, Berkeley, and a master’s degree from the London School of Economics.

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