14 January 2021

Quick Summary: People Analytics 2020

Priyanka Mehrotra
Research Lead


  • This infographic shares high-level findings from our People Analytics Tech 2020 report
  • The events of 2020 provided people analytics technology (PAT) an opportunity to shine
  • Vendors responded by addressing 5 main customer challenges
  • As a result, the overall market size grew by 33% in 2019-2020
  • Buyers should make 3 important considerations before investing in PAT
  • Special thanks to Insight 222 and PAFOW for sponsoring the research

Our study into the people analytics technology (PAT) market explores the current vendor landscape and how the market has changed since 2019. The year 2020 provided people analytics technology (PAT) with an unexpected opportunity to show its value and technology vendors shifted their focus to help customers meet their most pressing challenges. As a result, the PAT market saw continued growth. This infographic summarizes the customer challenges that vendors helped address, the changes in the overall market size, and provides considerations for buyers to keep in mind before investing in PAT.

Members can access our full report People Analytics Tech 2020, and the tool here. Non-members have access to an overview of the report here.

Priyanka Mehrotra
Research Lead at RedThread Research

Priyanka Mehrotra is a Research Lead at RedThread Research. Before joining the company in 2018, she was part of the research team at Bersin by Deloitte where she worked on talent management, D&I, and people analytics as well as conducted research and contributed content for Bersin’s Mid-market study. Prior to Bersin by Deloitte, Priyanka worked at several non-profits, think-tanks, and international organizations where she published and co-authored several articles.


Share This