27 September 2019

How Are Companies Measuring Success in D&I Tech?

Stacia Garr
Co-founder & Principal Analyst

TL;DR

This is an excerpt from Diversity & Inclusion Technology: The Rise of a Transformative Market

More and more companies are adopting software technology to help them tackle diversity and inclusion challenges. In our recent study with Mercer, we explored the emerging market for D&I technology. We looked at the challenges that were driving the adoption of technology, and we examined the landscape itself. We also evaluated the inherent risks and benefits of adoption and what companies were expecting to achieve by using D&I tech.

One other question we were curious to understand is how companies are measuring the success of their D&I software to help them achieve their goals.

Here is an excerpt from that report which looks more closely at this question, and our recommendations for companies just setting out:

When we transition to looking at the primary success measures of D&I technologies, we see slightly different success measures compared to the problems vendors are trying to solve.

Figure 1 HOW ARE COMPANIES MEASURING SUCCESS IN D&I TECH?

Figure 1: Primary Success Measures of D&I Technologies | Source: RedThread D&I Technology Survey, 2018

While there is clear alignment between most of the problems vendors are trying to solve and the top success measures for their products, there is one anomaly: the top success measure for D&I products is employee engagement, but most D&I technology solutions are not designed to directly influence engagement.

Though decreasing unconscious bias or increasing the diversity of talent pipelines can certainly influence engagement, they are not the sole drivers of it. Establishing employee engagement as the primary measure for D&I technologies could be setting D&I tech vendors up for failure.

Further, most D&I technology vendors don’t measure engagement, so it is hard for them to prove success. We therefore suggest that vendors and customers alike reconsider the primary success metric for D&I technologies and quantify the impact it has on the specific talent area it is influencing.

Want to read more from our report on the D&I Technology landscape?

Explore our interactive tool and infographic summary and download the rest of this report, including our detailed breakdowns of D&I tech categories and solutions, and some predictions for the future of this market. Also check out our most recent summer/fall 2019 update on the D&I tech market.

Written by

Avatar
Stacia Garr
Co-Founder & Principal Analyst

Stacia is a Co-founder and Principal Analyst for RedThread Research and focuses on employee engagement/experience, leadership, DE&I, people analytics, and HR technology. A frequent speaker and writer, her work has been featured in Fortune, Forbes, The New York Times, and The Wall Street Journal as well as in numerous HR trade publications. She has been listed as a Top 100 influencer in HR Technology and in D&I. Stacia has an MBA from the University of California, Berkeley, and a master’s degree from the London School of Economics.

Share This