This is the first part of RedThread Research’s latest study on the state of the people analytics technology landscape and will help readers to achieve a better understanding of the market overall.

Clearing out the confusion

People analytics (PA) is fast becoming a critical component of any HR / people tech ecosystem. This rapid growth has created confusion about vendors, what capabilities do end-users really need, and what capabilities do vendors offer.

After a year’s in-depth research on this topic, we concluded that the current PA tech market is somewhat like a teenager – growing and changing fast, unsure of what it wants to be when it grows up, and needing to think beyond the conventional.

The insights from this report will help not just vendors and practitioners by providing clarity about the landscape, but also guide the market to grow up into a capable, responsible adult. The end result of our research is more than 100 pages of insights and images, which we decided to publish in 2 parts.

In this 1st report, we share with you our framework of the market and crucial findings from our survey results. (Our 2^nd report helps buyers navigate the PA vendors – especially in differentiating capabilities, and the various vendor categories, while offering recommendations to both buyers and vendors.)

From this report, you'll gain insights on:

• A framework to understand the market
• Challenges in the market
• Talent management areas of focus
• Business side of technology vendors

Click on the graphic below to view and download a PDF version.